Johnson, who is also an entrepreneur and author, offered some tips for other prospective Black gamers and entrepreneurs considering entering the entertainment industry. When asked if there are new audiences Phase 10 hopes to target, Adler responded, “Phase 10 is a game for everyone-so we’re being intentional about creative ways to reach new fans, whether that’s reaching digital natives through our mobile app or shining a spotlight on the origin of Phase 10.” We’ve also introduced a Phase 10 board game, and the 40th-anniversary commemorative edition is yet another way we are evolving and extending the game to remain accessible and relevant.” For example, the Phase 10 mobile app has been a hit with fans with over 200 million downloads and has served as a testing ground for new ways to play. “We’re always looking at ways to innovate the gameplay and create new experiences for fans. Ray Adler, Mattel vice president and global head of games, told BLACK ENTERPRISE Phase 10 fans love the classic style of play and tradition in the game. So how do Mattel and Phase 10 plan to reimagine the game after the jubilee?
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